Dr. Marthin Nanere, a Senior Lecturer in Marketing, specializes in green marketing, market research, buyer-seller relationships, and business sustainability. With teaching experience across Canada, Indonesia, Vietnam, Singapore, and Australia, his research focuses on pro-environmental behavior, corporate social responsibility, and B2B relationships, especially between small businesses and banks. He also applies the Theory of Planned Behavior in education marketing.

Dr. Nanere’s work, published in leading journals like the Journal of Environmental Management and Journal of Business Research, investigates drivers and barriers to eco-friendly behavior. Actively collaborating with industry, he ensures his research has practical applications, making him a valuable contributor to both academia and business.