Someone known as Wu has a unique talent in the world of branding and marketing, with more than 18 years of experience in the field. A different mentoring pattern from others is that WU provides mentoring based on real experience from theories that are applied and proven to be successful by him first. WU has attended various seminars, training, and workshops, both nationally and internationally.

In the last few years, WU has found that the world of branding is very dynamic following the times, and one of the things that WU has managed to find is a surefire recipe for personal branding, especially as a character conceptor and creator, with out-of-the-box imagination.

Creating personal branding is one of the interesting challenges in today's era, and WU found that there are two personal branding characters that are very difficult to create, namely in the property sector and elementary school children.

But WU's original recipe has been proven in less than 2 years. WU successfully created the character WU Realty in late 2023, which won 15 titles in the Instagram Reels Challenge in Indonesia in 12 months, and Archie Wu, an 8-year-old child influencer, in 2024, who won several titles for children's content creators, and has successfully become a Brand Ambassador for 4 companies today, one of which is a national brand.